Below are the latest research offerings from Forbes Insights, click each title to learn more and download a copy of the study in .pdf format. See the column on the right for an archive of past studies on a wide range of topics, listed by category.
Competing for Talent in the Digital Age
This briefing report examines the challenges facing small and midsize companies in the competition for talent today, as well as the new HR tools and techniques they are adopting to compete for talent with both innovative startups and established larger businesses.
The Context of Place: Financial Services and Location Intelligence
This executive brief examines the key role of location data and intelligence in helping the financial services industry meet the challenges of today’s rapidly shifting business environment.
The Power of Place: How Location Intelligence Reveals Opportunity in Big Data
Want to unlock more value from big data? Learn how in this on-demand webinar from Forbes Insights and Pitney Bowes.
U.S. CEO Outlook 2017—Disrupt and Grow
Four hundred U.S.-based CEOs weigh in on the outlook for the next three years: An overwhelming majority are confident on the U.S. economy. Last year two-thirds of CEOs were concerned their organizations were not disrupting business models in their industry; today CEOs regard themselves as disruptors.
Analytics Accelerates Into the Mainstream: Dun & Bradstreet / Forbes Insights 2017 Enterprise Analytics Study (UKI)
More than 300 senior executives in North America and Europe offer their perspectives on the current state of analytics adoption across the enterprise. This survey illustrates that analytics has very high, cross-functional adoption across the entire enterprise in a best-in-class organization.
Finance Takes Flight: How Data & Analytics Are Fueling a Finance Transformation—and Profitability—at DHL
This brief case study examines how logistics giant DHL turned to Teradata to transform a sprawling, disjointed system of manually calculating shipping and delivery costs into a single, worldwide costing system that generates cost and profitability figures for every shipment.
Don't Blame Your Transaction Monitoring System: Comply with Confidence Using a Relationship-Based Approach
How can new technologies and taking a relationship-based approach to AML compliance alleviate the data challenges confronting financial institutions today? Find out in this on-demand webinar from Forbes Insights and Pitney Bowes.
The Great Rethink: How Digital Leaders Are Building Tomorrow’s Organizations
More than 300 senior executives in North America and Europe share their views and experiences in adopting digital thinking. This report examines characteristics commonly held by organizations that continue to outperform others as they seek to establish themselves as digital disruptors in the markets they serve.
Business Resiliency: Now’s the Time to Transform Continuity Strategies
Forbes Insights and IBM surveyed 184 senior IT executives throughout the world to examine the effectiveness of their resiliency strategies. The results are surprising.
Analytics Accelerates Into the Mainstream
As global enterprises continue to face increasing complexity and market volatility, all business functions are turning to data-driven analytics and insights as a means to manage growing uncertainties, gain a better understanding of customer bases and fuel growth. Executives share their perspectives on the digitization of enterprise in this report.
Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain
Today marketers must become publishers. Content that travels across digital and mobile channels, is easily discoverable and provides a point of differentiation is the order of the day. This short, customized version of the full Publish or Perish report focuses on how small and midsize businesses can design an effective content strategy.
The Data Differentiator: How Improving Data Quality Improves Business
The role data plays in enabling future technologies such as artificial intelligence and the Internet of Things is critical—but one that will be undermined if businesses do not make data quality a priority. Based on in-depth research and interviews with industry executives, analysts and real-world users, this paper discusses the benefits of good-quality data, the costs of poor-quality data and some tips for evaluating technology partners.
Forbes Insights and Alfresco Webinar: For Growth, Think Different on Digital
This webinar looks at the practices and processes that make a company a digital leader—including three areas of critical thinking—as well as what the fastest-growing companies are doing in digital.
Digital Supply Chain—Are You Leading the Pack? Lessons From Companies That Derive the Most Value From Their Supply Chains
Almost 500 global supply chain executives share their perspectives on current and future trends in supply chain digitization, as well as, the significant competitive advantages that digital supply chains bring.
Digitizing Financial Services: Mastering Digital Differentiates Leaders From Laggards
More than 100 financial services executives based in North America share their views on the digitization of their industry and how they are using technologies such as big data, machine learning and AI.
Taking Aim at Value: Avoid Overconfidence and Look Again at Risk
More than 300 senior stakeholders (excluding CROs) around the world share their perspectives on what leading companies are doing to evolve their approach to risk.
Financial Planning: Which Persona You Are and Why It Matters
We classify investors into one of three personas, based on a survey of more than 300 U.S.-based investors, who share their level of familiarity with investing and the nature of their relationships with financial advisors. Which type of investor are you?
Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead
Almost 300 CXOs around the world reveal the types of content they want to read, what channels they prefer and where they get their most valuable business insights.
Digital Transformation: Using Data-Driven Insights for Exceptional Customer Engagement
Digital transformation is a large topic, but digital engagement of customers is a primary motivator for business strategy. This paper is focused through that lens, of digital customer engagement.
The Rising Economic Power of Quality: How Quality Ensures Growth and Enhances Profitability
More than 1,800 senior executives and quality professionals around the globe share their perspective on the links between quality efforts and corporate performance, as well as the evolving business value of quality.
Data-Driven Marketing—Push Forward or Fall Behind
Two hundred marketing executives based in North America share their perspective on the current maturity of data-driven marketing at brands and agencies, as well as the challenges that remain ahead.
Shifting the Operational Mindset to Process Integration: How Better Business Processes Improve Operational Performance and Disruption Management
One hundred executives from the world’s largest airlines share their perspectives on the importance of integrating processes to optimize daily operations and prepare for an oncoming disruption.
Enterprise Mobility Applications: Addressing a Growing Gap
More than one hundred executives from financial services organizations in the UK and North America weigh in on the current state of enterprise mobility applications and the existing gap between Central IT and line-of business IT.
Putting Technology and Data in Sync: How Unified Technology Platforms Produce Actionable Insights That Lead to Optimal Decisions
One hundred executives from the world’s largest airlines share their views on how the right airline IT investment strategy can help airlines deliver on their brand promise and improve profitability.
Best in Class: How Enterprises Succeed With Language Learning Programs
More than 200 executives across the globe discuss how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company.
Succession Planning: 3 Best Practices for Defining, Attracting and Developing the Right Talent
This executive brief, the third in a series of three, explores the mission-critical importance of aligning an HR strategy around the organization's overall goals, identifying internal talent and acquiring outside talent to fuel the pipeline and keep the organization at peak efficiency.
Training and Development: Making Work Meaningful With Learning and Development
This executive brief, the second in a series of three, explains key steps that help organizations accomplish the complex task of making work meaningful to employees.
Talent Acquisition and Onboarding: 4 Steps to a Winning Candidate Experience
This executive brief, the first in a series of three, explores the steps and solutions you need to create a great employee experience in the earliest—and arguably most important—stages of the employee lifecycle.
Audit 2025: The Future Is Now
Two hundred U.S.-based CFOs and other financial executives share their views on how audit needs to evolve and what auditors need to do to keep pace with the changing expectations of clients.
Is Your Business Evolving Quickly Enough?
This exclusive self-assessment tool, based on a survey of 400 global executives, reveals how leading executives view today’s business environment, how they’re transforming their companies and how your opinions compare.
The Revolution in Teaming: Essential Insights, Tactics and Tools for the New Era of Collaboration
The ability to organize and enable teams is becoming a key driver of competitive advantage. Success in this new epoch requires mastery of a range of communication and collaboration technologies. This executive brief explores the revolution in the role, formation, function and value of teams.
Overcoming Today’s Digital Disconnect: Think Design, Think Platform and Think Open
Employing digital solutions effectively to meet the demands of today's enterprise is based on the mastery of digital flow. This ebook explores how digital flow moves information and content through business processes quickly and intelligently.
Bridging the Gap Between Airline Operations and the Passenger: How Unified Customer Data Enables Operations to Improve Customer Experience and Profitability
One hundred executives from the world’s largest airlines weigh in on the relationship among data, technology and airline operations, and the ways these affect customer service and profitability.
A New Era of Selling Is Here. Are You Ready? Four Ways to Transform and Accelerate Your Sales Cycle
Talent and technologies aren’t enough to compete in today’s customer-obsessed environment. This ebook explores the four ways growing companies can accelerate sales in a highly competitive environment.
Delivering Value to Today’s Digital Enterprise: The State of IT Service Management, 2017
More than 260 executives around the globe share their views on the current state and maturity of IT Service Management in their organizations, the dramatic changes affecting IT and how holistic, enterprise-wide ITSM can serve as a digital catalyst.
Don’t Blame the Transaction Monitoring Systems: How a Relationship-Based Approach Improves AML Compliance and Reduces Cost
Financial institutions face a difficult and expensive compliance process. However, there is a solution to reduce false positives and costs.
Innovation: The Key to Modern Business Success
This video, based on a survey of 400 global executives, explores the key role of innovation fostered by corporate culture, technology and rethinking customer engagement.
Values-Based Investing: Aligning Your Investments With Your Values
Increasingly investors want to put their money to work in ways that support their values and beliefs. Learn how values-based investing aligns portfolio construction with an investor's personal principles in this on-demand webinar from Forbes Insights and KeyBank.
Challenge or Be Challenged
Seventy percent of top global executives are concerned their company may not be competitive in two years. Their response? Forming alliances and transforming corporate cultures, processes and management styles.
Financial Controllers and Technology: Evolving Roles
Six controllers and CFOs discuss the changes they’ve seen in their role in the course of their careers, the impact of technology on regulatory and compliance issues, the top trends in their function in terms of innovation and technology, and the top challenges they’ve overcome in implementing new technologies.
Data & Advanced Analytics: High Stakes, High Rewards
A survey of more than 1,500 global executives reveals that fundamental problems arise at the crucial points between the steps organizations take as they move from identifying new business opportunities, acting on insights and then measuring the outcomes of their data-driven strategies.
5 Ways to Thrive in Today’s Evolving Business Environment
How can companies thrive while remaining agile and innovative? This infographic outlines five steps to take.
Winning in 2017: Why Now's the Time for Marketing Agility
Today’s customer is more informed, empowered, and connected than ever before. So how can you ensure that you’re engaged to this always-on customer? Find out in this on-demand webinar from Forbes Insights and Aprimo.
Challenge or Be Challenged: How to Succeed in Today’s Business Environment
Four hundred top executives across the globe weigh in on today’s demanding, fast-paced and unfriendly business environment: the challenges posed by innovation, disruption, fickle consumers, corporate culture and more—and how to thrive by changing the mindset of leaders.
Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers—United Kingdom
Cybersecurity is at the top of the agenda today in many boardrooms and executive suites, and new EU legislation can serve as a catalyst to overhaul your organization’s approach to this critical area. In this book of essays, distinguished UK and international experts provide guidance—tailored to directors and officers of UK companies and organizations— on how to protect your cyber systems and other targets.
The Economy: How to Prepare For The Next Three Years
Is your organization prepared for the economy in the next three years? Find out in this on-demand webinar from Forbes Insights and KeyBank.
Harnessing the Internet of Things: How to Derive Big Business Benefits From the Connected World
Industry experts, analysts and real-world use cases shed light on some of the potential opportunities and challenges for businesses inherent within the Internet of Things, with a focus on data and analytics.
Enterprises Re-Engineer Security in the Age of Digital Transformation: CIOs and CISOs Need a New Security Model to Close Today’s Gaps and Effectively Wage Cyber Warfare
More than 300 executives in North America and Europe share their perspective on how digital transformation is forcing them to rewrite their cybersecurity playbooks, and to rethink how they organize internal stakeholders, assess risk and prioritize future investments.
The Power of Place: How Location Intelligence Reveals Opportunity in Big Data
Drawing on research and interviews with experts, industry professionals and real-world use cases, this report explores the value of location data and the intelligence that geospatial analysis can provide business decision makers.
The Coming Data Avalanche – And How We’ll Handle It
More than 300 executives share their views on how increases in data and Intel’s recent acquisition of Altera will impact the semiconductor industry.
Transforming Business Resiliency for a Hybrid Cloud World
Is your company prepared with a modern, agile resiliency strategy? Find out in this on-demand webinar from Forbes Insights and IBM.
Cyber Risk in Advanced Manufacturing
More than 200 executives share their perspective on the cyber risks facing manufacturers today, and the risks that are likely to materialize as technology continues to change.
How to Win at Digital Transformation: Five Steps Successful Digital Transformation Leaders Are Taking
Digital transformation tops strategic agendas, according to a Hitachi-Forbes Insights global survey of 573 executives. Investing in new technologies to enable digitization is the top investment priority over the next two years (51%), along with increasing data and analytics capabilities (51%). The next two years will be critical — and not easy — as half of the surveyed companies believe they will be vastly transformed in that time.
Europe for Big Data: An Analysis of the Key Factors Driving Big Data Strategies
Two hundred C-suite executives from leading companies around the world share their perspective on the key factors—from regulation to availability of talent to tax rates—that influence their decisions on where to locate Big Data projects.
Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers—Singapore
Cybersecurity is at the top of the agenda today in many boardrooms and executive suites. In this book of essays, distinguished Singaporean and international experts provide guidance—tailored to directors and officers of Singaporean companies and organizations— on how to protect your cyber systems and other targets.
When Clouds Connect: How Hybrid IT Is Transforming Enterprises
More than 300 top IT executives across the globe discuss how to strike the right balance between public cloud and on-premises resources, and adapt that balance as business requirements change.
Doing Business In-the-Moment: Transforming Transaction Processing for the Digital Economy
This briefing report examines extreme transaction processing. Today, however, enterprises across industries must figure out how to ingest and process extraordinary numbers of transactions from an expanding variety of sources concurrently, quickly and reliably, with no tolerance for latency, loss, inconsistency or failure.
Focus on Investing, Manage Compliance: The Case for an Industry Solution in Regulatory Reporting
This executive brief examines the ongoing unprecedented increase in regulatory filings in the financial services industry, the drain this creates on any single organization’s resources and the possibility of an industry-wide solution.
Governance: Enabling Analytics Insight with Powerful Returns
In this on-demand webinar, Forbes Insights, Qlik, and CA Technologies discuss the role of governance as part of a successful BI strategy.
Intelligent Lighting for Better Tomorrows: How Smart Lighting Injects Intelligence Into Cities, Buildings and Factories
When humble light fixtures are outfitted with sensors and connected to the cloud, they can unleash truly brilliant ideas. This ebook explores the ways intelligent lighting can make factories more productive, buildings more efficient, and cities more livable.
Securing the Smart Grid: Grid Reliability and Security Are Evolving With the IoT
New threats and security risks are emerging as utilities deploy Internet of Things (IoT) and cloud technologies. This ebook delves into the modern security landscape for utilities investing in IoT, and explores ways to simplify compliance, mitigate risk and boost reliability.
Speed and Sophistication: Building Analytics Into Your Workflows
Some 2,100 senior-level executives around the world share their views on the speed and sophistication of their data-driven decision making.
Breakthrough Business Intelligence: How Stronger Governance Becomes a Force for Enablement
More than 400 executives around the world share their views on the importance of strong data governance and why it is central to achieving breakthrough performance in harnessing insights from data.
Business Owners: Make Sure Today's Lifestyle Carries Over Into Tomorrow's Retirement
In this on-demand webinar, Forbes Insights and KeyBank explore how business owners can plan today for tomorrow’s retirement.
Supercharging the Efficiency and Security of Collaborative Networks
This executive brief explains how collaborative networks that are truly efficient and secure can help the value of data grow exponentially.
Modernize Your Store Operations
In this on-demand webinar, Forbes Insights and Inkling discuss the shifting demands of employee engagement and the far-reaching impacts of using innovative and modern tools for store operations.
Next-Generation Collaboration: How Cloud-Based Tools Are Supercharging Teams
In this on-demand webinar, Forbes Insights and Dropbox explore how cloud-based solutions are transforming collaboration and team performance.
Consumer Loss Barometer: Business Value Hinges Upon Cybersecurity
More than 400 U.S.-based executives and 750 consumers share their perspective on cybersecurity and its impact on branding, loyalty, sales, reputation and the overall customer experience.
Breaking the Data Barrier: Cloud-Based, Enterprise-Class Collaboration
Silos, archaic IT systems and other organizational impediments—many not even recognized—impede collaboration and data sharing. The solution? Read this executive brief.
Financing Business Transformation
In this on-demand webinar, Forbes Insights and KeyBank explore how companies are finding ways to finance transformational opportunities.
Navigating the Digital Age: The Definitive Cybersecurity Guide for Directors and Officers—Australia
Cybersecurity is at the top of the agenda today in many boardrooms and executive suites. In this book of essays, distinguished Australian experts provide guidance—tailored to directors and officers of Australian companies and organizations— on how to protect your cyber systems and other targets.
The Need to Bring a Paradigm Shift in Business Resiliency: Transforming the Delivery of Resiliency for a Hybrid Cloud World
Many IT departments are now turning to hybrid cloud—a blend of traditional and cloud services—for greater agility and flexibility to meet changing business requirements. Forbes Insights examines the implications for a complex hybrid cloud environment where a consistent and proactive resiliency strategy is required.
Retentionomics: The Path to Profitable Growth—A Global Study of 300 Retail and Publishing Executives
Three hundred retail and media executives around the globe reveal if, and how, they take advantage of the benefits of customer retention strategies and how that impacts growth and performance.
A Checklist for Secure Collaboration
This infographic outlines eight keys to protecting information without stifling innovation.
The Digital Workplace in the Cognitive Era—Positioning for the Future: Intelligent IT for the Anytime, Anywhere Workforce
The digital workplace is not a place at all. As a grand vision, it is technology that merges work and life—a virtual space with applications, services and information on demand. Forbes Insights takes a look at this virtual space and the opportunities it can enable in the cognitive era.
CIO’s Guide to Digital Transformation: Why Data Holds the Key to Success
Digital transformation offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets. Yet the challenges are significant: CIOs must create transition road maps that accommodate their organizations’ unique needs rather than expecting ready answers.
Revenue Lifecycle Management Interactive Tool
When it comes to reaching consumers, are you leading the way or just running with the pack? Use this exclusive self-assessment tool to find out.
Security and Agility: Why Business Is Better in the Cloud
To remain competitive in today’s disruptive business climate, organizations can no longer remain tethered to yesterday’s tightly controlled internal IT environment. How to meet the need for enhanced security? This executive brief answers that question.
Small Business Agenda: Harnessing Technology for Growth
Small businesses are the backbone of the American economy. This study looks at the smallest of these small businesses to learn about their work arrangements, growth strategies and how they use technology as a tool for success.
Setting Information Free: How Cloud-Based Collaboration Is Eradicating Data Silos
Forbes Insights examines how cloud-based collaboration platforms are transforming the way enterprises secure, share and unlock the value of corporate information.
Digital HR: Turning Talent into a Strategic Business Force
In this on-demand webinar, Forbes Insights, Adobe, and Workday explore the changing landscape of human resources and the wide-reaching impacts of implementing digital HR solutions.
Now or Never: 2016 Global CEO Outlook
More than 1,200 CEOs around the world share their views on the outlook for the next three years, with 41% saying they expect to be running significantly transformed companies by the end of that period.
How Digital Transformation Elevates Human Capital Management: Turning Talent Into a Strategic Business Force
Forbes Insights takes an in-depth look at how the move toward fully digital, modern HR, with its cloud-based, mobile-friendly tools, is streamlining processes, helping attract talent, and transforming HR into a strategic partner to the business.
Lessons From Leaders: Marrying the Art and Science of Performance Improvement
Business leaders in a cross-section of industries provide real-world examples of how they married the art and science of performance improvement to create lasting value within their own organizations.
U.S. CEO Outlook 2016—Now or Never: CEOs Mobilize for the Fourth Industrial Revolution
Four hundred U.S.-based CEOs share their views on the outlook for the next three years, concluding that those three years will be more critical for their industries than the previous 50 years.
Hiscox American Courage Index: Spring 2016 Update
The American Courage Index (ACI) from Hiscox, developed by Forbes Insights, aims to tap into the psyche of the American public and statistically illustrate a comprehensive level of courage. This quarterly infographic update tracks changes over the past year, since the original survey in summer 2015.
What Women Need to Know About Investing (and What Men Need to Learn From Women)
In this on-demand webinar, Forbes Insights and Key Private Bank dissect key issues such as the forces shifting wealth into female control, how women’s perspectives and needs tend to differ from men’s, and the investment insights women can learn from men and vice versa.
The Human Factor: Working With Machines to Make Big Decisions
Some 2,100 senior-level executives around the world share their perspective on supplementing their human judgment with data-driven insights to fundamentally change the way they make decisions.
Data-Driven: Big Decisions in the Intelligence Age
Some 2,100 senior-level executives around the world share their perspective on the issues they face as they grapple with the biggest choices facing their companies. They want to be more data-driven but acknowledge there is more to do.
Deriving Value From Purpose: Understanding the Critical Role of the CMO
More than 200 executives around the globe share their thoughts on corporate purpose: what it means, how to articulate it and instill it throughout a company, and how to maximize the value derived from it.
The Security Roadmap: Awareness. Action. Benefits.
In this infographic, 185 executives based in North America reveal their awareness, actions and results related to cyber security.
Asset Management 2020: West Coast Asset Management—Status Quo vs. Transformation
One hundred senior asset managers based in the Western U.S. share their perspectives on the pace of change in the industry, the coming intergenerational wealth transfer and how they’re preparing to deal with threats, opportunities and disruption.
The Mobile Industrial Revolution: Anticipating the Impact and Opportunities of 5G Networks on Business
More than 1,000 senior executives around the world share their perspectives on their businesses’ need for 5G networks, with their revolutionary speed and capacity, and the opportunities they will present.
Forbes Insights Webinar: Personalized Marketing Out, Individualized Marketing In
In this on-demand webinar, Forbes Insights explores how Individualized Marketing is redefining customer engagement and provides specific tactics and strategies that companies can pursue to engage audiences and drive sales.
Organization, Openness and Orchestration: Using Data to Enrich Customer Experiences
In this on-demand webinar, Forbes Insights and SAS explore how organizations are evolving toward data-driven customer experiences (CX), and unveil key findings from a recent survey of more than 350 marketing executives.
Doing Business In-the-Moment: How SMBs Run Live in the Digital Economy
This briefing report takes a look at several SMBs and how they are using advanced technologies, such as analytics delivered through the cloud, to remain nimble, do business in real time and seize opportunities.
Succeeding in Disruptive Times: Three Critical Factors for Business Transformation Success
More than 1,600 senior executives in 16 countries share their views on transformation and their doubts about whether they can extract and maintain the planned value from a future transformation initiative.
How Leaders Harness Distributed Business Intelligence for Breakthrough Results
In this on-demand webinar, Forbes Insights and Qlik explore the rise of the self-service business intelligence model and outline the steps for implementing a distributed BI program.
Forbes Insights Webinar: How Sales Reps Can Best Meet the Needs of Their Clients Today
In this on-demand webinar, Forbes Insights and Inkling explore the four trends transforming enterprise content management.
Pursue a Strategy, Not Just a Transaction
In this on-demand webinar, Forbes Insights and KeyBank explore the global and middle-market M&A landscape, and outline best practices for identifying, creating and responding to corporate development opportunities.
A Split Screen: Online Information and a Human Touch
Based on a survey of 250 retailers, this executive briefing analyzes how retailers feel about their customers’ shopping attitudes and preferences, discusses retailers’ readiness for the omnichannel shopping environment and looks at ways to increase their competitive advantage.
The Rise of Bionic Wealth: A Hybrid Model of Cutting-Edge Technology and Advisor Expertise Heralds the Future for Wealth Managers
More than 60 wealth managers and 35 High-Net-Worth (HNW) clients share their perspective on the evolving banking experience—how they communicate, their needs and the importance of technology.
CIT Commercial Real Estate Outlook: Key Findings
More than 200 senior executives in the U.S. commercial real estate industry share their perspectives on current trends and new technologies.
The Transformative Controller: Adding Value, Insight and a Bridge to the Future
More than 200 controllers based in the U.S. share their views on their own expanding role and how new technologies are enabling them to provide greater value to their organization.
Forbes Insights Webinar: Resiliency in the Cognitive Era
In this webinar, Forbes Insights and IBM explore the evolution of cognitive systems and outline the business case for adding cognitive systems to your resiliency program.
Speed to Insight: Accelerating Dynamic Customer Engagement
More than 270 executives based in the U.S. share their perspective on the importance of accuracy and timeliness in their data in order to produce actionable insights.
The Competitive Airline: Enabling Operations to Create the Best Customer Experience
One hundred executives from the world’s largest airlines share their views on how airline operations can leverage technology to improve customer experience and profitability.
The Art and Science of Shipping: How the Increasingly Complex World of Shipping Is Being Simplified
This paper outlines a series of common shipping sender and receiver profiles, along with real-world examples of how both the art and the science of shipping has introduced simplicity into their lives.
The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers
More than 250 executives around the world share their views on the need for brands and agencies to transform their roles and responsibilities to improve collaboration and business results.
Analytical Enablement: How Leaders Harness Distributed Business Intelligence to Drive Breakthrough Results
Almost 450 executives around the world share their views on the advantages of a self-service, distributed business intelligence model in which those executives closest to the day-to-day business have the freedom to explore their own data.
Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights
More than 350 senior executives around the world share their perspectives on the benefits of using data analytics to enhance the customer experience and how best to integrate this practice with their organization.
To Infinity and Beyond: Aerospace Industry Finds Resilience in the Cloud
This brief case study examines how Italy’s UmbraGroup, a strategic supplier to the aerospace industry, worked with IBM to improve its resiliency and ensure an always-on supply network for its global clients.
New Philanthropy: Building Lasting Change—2016 BNP Paribas Individual Philanthropy Index
More than 450 individuals with at least $5 million in investable assets in the U.S., Europe, Asia and the Middle East share their perspective on how to build lasting change through philanthropy. This data is distilled into an index of philanthropic commitment with a focus on innovation, promotion and measuring effectiveness.
Risk Sensing: The (Evolving) State of the Art
More than 150 C-level executives at large organizations around the world share their thoughts on their companies’ risk sensing capabilities.
Forbes Insights Webinar: Transform Sales Processes with e-Signatures
In this webinar, Forbes Insights explores the business implications of e-signatures, which is supported by case studies from Groupon and recent research conducted by Aberdeen.
The Virtual Bank Vault
This brief case study examines how Spain’s Kutxabank, working with IBM, used virtualization to smoothly integrate systems in a four-way consolidation among rival financial institutions while building resilience into every transaction.
Location: A Strategic Marketing Imperative
Interviews with top marketing executives and experts illuminate the vital importance of location-based mobile advertising in today’s data-driven, highly competitive landscape.
Decisions, Decisions: How Leading Firms are Arming Frontline Executives with Data-Driven Insight
Forbes Insights examines the rise of business intelligence initiatives and the importance of placing advanced analytics solutions into the hands of end-users – or those executives best placed to execute some of the most timely, creative and informed analysis – so they can take action.
The Rules Are Here: Time to Act on the Department of Labor’s New Fiduciary Standards
Forbes Insights explores the impact new regulations, such as the U.S. Department of Labor’s new fiduciary rule expanding the activities subject to a fiduciary standard, will have on businesses today.
Resiliency in the Cognitive Era
Forbes Insights takes an in-depth look at how cognitive capabilities can help an organization maintain an always-on environment and meet business continuity and disaster recovery goals in a predictive and proactive way.
Social Customer Care: Exploring What Works and Why
These days, who hasn’t used social to ask for product information, complain about an issue, or just get quicker customer service? Great customer care means being social. AAA knows this. Patagonia knows it. And they’re ready to share what works and why. Listen in to this Forbes Insights webinar to learn why Twitter is such a strong channel for social customer care, and how to make the most of every Tweet, Retweet, and Direct Message.
Forbes CIO Summit 2016: CIO Transformation Survey
More than 300 IT leaders across the globe share their perspectives on how they are redefining their roles.
Closing the Loop: The Last 1,000 Feet of the Shopping Experience
Seventy-two retail executives share their views on the challenges they face in making the in-store shopping experience flow seamlessly from the online, omnichannel experience.
Mastering Revenue Lifecycle Management: Customer Engagement Leads to Competitive Advantage
More than 300 senior executives around the world share their views on the importance of a holistic approach to Revenue Lifecycle Management and how this helps companies gain a competitive edge.
Hiscox American Courage Index: Winter 2016 Update
The American Courage Index (ACI) from Hiscox, developed by Forbes Insights, aims to tap into the psyche of the American public and statistically illustrate a comprehensive level of courage. This quarterly update reveals shifts since the original survey in summer 2015 and the first update in fall 2015.
Engagement in the Age of the Customer: Using Technology to Build Relationships
Forbes Insights examines the critical role of a high-quality, consistent customer experience and customer engagement with brands as competitive differentiators.
Forbes Insights and Anaplan Webinar: The Transformative CMO
This Forbes Insights webinar discusses the trends currently influencing the role of the CMO, the challenges and opportunities these leaders face, and the 11 essential characteristics of the transformative CMO that lead to high-performing marketing organizations.
Blazing the Trail From Data to Insight to Action: Executive Briefing
More than 100 executives of large global organizations share their perspectives on their use of data analytics and the challenges in advancing from data to insight to action.
Accelerate Your Sales Performance: Believe It, E-Signatures Can Transform Your Business
Forbes Insights takes an in-depth look at how electronic signatures, easily implemented from the cloud, can reduce risks as well as speed up the sales process by reducing errors and bottlenecks while enhancing security and mobility.
Building Resiliency Into Disaster Recovery
This brief case study examines Textron’s planning for disaster recovery and how partnering with IBM allows it to support a diversified manufacturing enterprise with an efficient business continuity shared services model for its autonomous operating divisions.
Private Company Governance: The Call for Sharper Focus
More than 150 private company directors share their perspective on issues ranging from insight into financial and operational risks and opportunities to optimizing governance processes and controls.
Understanding Your Customer: The Foundational Enabler of a Superior Experience With Customer Information Management
Forbes Insights examines the crucial role of customer information management in providing a superior customer experience as well as achieving compliance with financial regulations.
Leading With Customer-Focused Content: Driving Growth Through Personalized Experiences
More than 350 senior-level executives at large companies around the world share their views on their organizations’ challenges as well as successes in developing a sustainable strategy for delivering personalized content.
Publish or Perish: A CMO Roadmap for Becoming a Brand Publisher
This webinar shares new Forbes research to take a detailed look at how leading marketers are leveraging technology to simplify, streamline and automate the marketing content supply chain, and reduce the cost and complexity of content operations.
The Current and Future You: What You Can Learn From Those at Other Life Stages
This report, which is based on a Forbes Insights and Northwestern Mutual survey of women, examines shifting priorities among four generations of women and how they affect their quest for financial security.
The Game Plan for Closing the SecOps Gap: Security and Operations Collaboration Drives Faster Response, Stronger Security and Improved Compliance
More than 300 executives in North America and Europe share their views on the consequences of an all-too-common lack of coordination and alignment between security and operations staffs in IT, and on how best to address this “SecOps gap.”
Forbes Insights and Brainshark Webinar: Bridging the Sales Productivity Gap
This webinar takes a detailed look at the characteristics of successful sales enablement initiatives, with new research from Brainshark and Forbes Insights that reveals why sales productivity is the most important business priority for today’s executives.
Hiscox American Courage Index: Fall 2015 Update
The American Courage Index (ACI) from Hiscox, developed by Forbes Insights, aims to tap into the psyche of the American public and statistically illustrate a comprehensive level of courage. This quarterly update reveals shifts since the original survey in summer 2015.
In the Hall of the Mountain Data King
This brief case study examines the transformation underway of Norway’s Lefdal Mine into a huge datacenter—potentially the largest in Europe, as well as one of the greenest on the planet—protected by 150 meters of solid rock.
The View from the Top: CEOs See a Powerful Future for the CFO. Are CFOs Ready for the Challenge?
More than 500 chief executives, business owners and chairmen of large companies across the globe share their changing views and expectations on the finance function.
Leading the Emerging Composable Enterprise: CIOs to Step Up as Chief Innovation Officers
In this brief article, 300 IT decision makers weigh in on the evolving role of CIOs as they take charge of the digital transformation to Composable Enterprises, built out of connected software services, applications and devices.
Analytics: Don’t Forget the Human Element—Data and Analytics Impact Index
More than 500 executives across the world in large global enterprises share their views on the challenges they face in forging an effective and aligned business strategy to compete in a digital, analytics-enabled world and their struggles with change management in getting business users to adopt analytic insights.
Data Driven and Customer Centric: Marketers Turning Insights Into Impact
More than 160 senior marketing executives shed light on how they are both leveraging data for customer-centric marketing activities and addressing the impact of this new data-driven paradigm on business processes and marketing strategy.
Not Your Father’s Television: How Advertising Retains Value in the Digital Era
More than 200 senior executives share their views on TV advertising, the critical role it retains for brand messaging and the challenges advertisers face in demonstrating value and ROI.
The Predictive Journey: 2015 Survey on Predictive Marketing Strategies
More than 300 executives in North America assess their organization’s progress on the journey toward maturity in predictive marketing, shedding light on their plans to ramp up predictive marketing and the challenges they face.
Engaging 50+ Consumers in a Digital World: How Luxury Brands Earn Trust Through Online and Offline Channels
More than 400 American adults over age 50 share their thoughts on how luxury marketers can best engage with them, communicate effectively and earn their trust.
Seeing Beyond: Unlocking the Long-Term Opportunities in Wealth and Asset Management
More than 400 senior executives in the wealth and asset management industry across the globe share their thoughts on the state of the industry and how they are optimizing their cost base, technology footprint, channels and products.
Women and Finance: 5 Steps to Financial Success
This report, which is based on a Forbes Insights and Northwestern Mutual survey of women, highlights five key steps women can take to achieve financial security.
Opportunity on Demand: The Rise of the Composable Enterprise
Three hundred IT decision makers share their perspectives on implementing and planning for APIs, the Internet of Things (IoT), microservices and other connected technologies.
The Power of Enablement: Bridging the Sales Productivity Gap
More than 200 U.S.-based executives share their views on the importance of a defined sales enablement function, strong alignment of sales and marketing, and the key contributions of content and technology to boosting the efficiency and effectiveness of their sales force.
Cash Rich: Are You Prepared to Handle the Risks?
More than 370 senior financial executives around the world share their thoughts on the large amount of cash their treasuries are holding, the aggressiveness of their investment strategies and the state of their controls and practices.
Planning Paradise Across the IT Landscape
This brief case study examines the cutting-edge technologies—including holograms—that will be featured at South Korea’s forthcoming Paradise City resort, and its choice of IBM to provide its services.
Job Creation in Sub-Saharan Africa: Entrepreneurs. Governments. Innovation.
Four thousand young (under 40) Sub-Saharan Africans weigh in on their nations’ priorities in job creation, economic growth and education, as well as the roles of both entrepreneurs and governments.
Data Variety Comes of Age
This executive briefing, which is based on research conducted in 2015 by Forbes Insights and Teradata, details how companies are leveraging new data sources, including text, social media, weblogs and images, to meet business objectives and yield insights that can move the business forward.
Big Bets on Big Data: Who, Where and What
This executive briefing, which is based on research conducted in 2015 by Forbes Insights and Teradata, details how certain factors such as industry, geography and company size are affecting the level of commitment to, and success of, data and analytics initiatives within organizations today.
Forbes Insights and Avigilon Webinar: Drive Business Outcomes with Video Data You Already Collect
This is a Forbes Insights webinar exploring the evolution of video analytics and how video intelligence can be turned to business objectives beyond security.
IT as a Strategic Business Resource: Turning Digital Disruption Into a Competitive Advantage
Senior IT executives across the globe discuss how they’re using a radical new approach to managing IT and accelerating application deployment to ensure their organizations aren’t left in the disruptive dust.
Digitizing Human Services: Field Notes and Forecasts From the Front Line of Government’s Technological Transformation
Interviews with more than 30 senior executives from a range of government agencies, consultancies and technology providers illuminate the tech-fueled transformation under way in government’s provision of human services across the U.S.
Betting on Big Data: How the Right Culture, Strategy and Investments Can Help You Leapfrog the Competition
More than 300 executives around the world share their perspective on how effectively their companies are embracing big data and analytics—the challenges, the successes and the need for leadership from the top.
Ricoh’s Commitment to Security Leads to Avigilon
This brief case study examines how document solutions company Ricoh UK used video management software and high-resolution megapixel cameras with intercom talk-down service to implement high-quality security monitoring while reducing costs.
Global CEO Outlook 2015: The Growth Imperative in a More Competitive Environment
More than 1,200 CEOs around the globe share their views on the prospects for economic growth and the increasingly tough operating environment, full of competitive threats.
U.S. CEO Outlook 2015: The Growth Imperative in a More Competitive Environment
More than 1,200 CEOs globally, including 400 U.S.-based CEOs, share their views on their growth strategies for the next three years, the uncertain global economy and regulatory challenges.
Hiscox American Courage Index: Taking the Pulse of the Land of the Brave
The American Courage Index (ACI) from Hiscox, developed by Forbes Insights, is derived from a survey of more than 6,400 respondents that aims to tap into the psyche of the American public and statistically illustrate a comprehensive level of courage.
Executive Briefing: Underutilizing Security
Almost 500 executives around the world share their perspective on how businesses are currently using video surveillance and analytics. This briefing outlines our findings on levels of asset coverage by surveillance and utilization of active monitoring, as well as how long the data is stored and what uses it’s put to after being recorded.
Hiscox American Courage Index: Executive Briefing
The American Courage Index (ACI) from Hiscox, developed by Forbes Insights, is derived from a survey that aims to tap into the psyche of the American public and statistically illustrate a comprehensive level of courage. This executive briefing presents some preliminary findings from the initial surveys.
Audit 2020: A Focus on Change
More than 150 U.S.-based financial executives, audit committee chairs and members, academics, audit associates and accounting students share their views on the changes transforming the audit, especially the impact of technology and the profusion of data.
Through Targeted Emails, Crocs Entices Customers Back to Their Carts
This brief case study examines how footwear company Crocs uses a marketing conversion platform to encourage customers to return to their abandoned shopping carts.
Changing the Marketing Game to Meet the Needs of the Digital Era
This brief case study examines how SAP is using its own marketing technology platform to enable personalized experiences, elevating marketing's role and boosting the bottom line.
Building Trusted Relationships Through Analytics and Experience
This report examines how CMOs and senior marketing executives are using data and analytics to build long-term, trusted relationships with customers and win their loyalty.
Transforming Government in a Mobile-First,
Cloud-First World Webinar
View this on-demand webinar to learn how cloud computing is transforming federal, state and local government agencies.
From Promise to Reality: How Local, State and Federal Government Agencies Achieve Results in the Cloud
Through interviews with over a dozen senior executives from a range of government agencies, consultancies and technology providers, Forbes Insights examines the state of cloud adoption by government and the likelihood it will soon accelerate, with a close look at several success stories.
KH Lloreda Takes a Clean and Tidy Approach to Analytics
This brief case study examines how Spain's household cleaning company KH Lloreda uses business intelligence to cut inefficiencies, spur ideas and propel global expansion.
Business Transformation: Driving the Optimum Value
More than 900 senior executives from U.S.-based multinationals share their views on transformation and how best to ensure that it achieves its business objectives.
Reaching the Right Audience: How Brands Are Using Audience Targeting in Digital Advertising
More than 300 executives around the world share their views on the value for brands of precise audience targeting, the advantages of digital advertising, and the growing importance of validating audience reach and campaign effectiveness.
Forbes Insights and Teradata Discuss the Need for an Individualized Customer Approach
This is a Forbes Insights webinar exploring how marketing and communication executives are using data to create more individualized experiences for their customers. Drawing from the latest research from Forbes Insights, our panel explores topics such as the state of data-driven marketing today, the importance of an individualized customer approach, and strategies for using data to drive business growth.
Creating Wealth—A Survey of Entrepreneurs Worldwide: Their Insights. Their Challenges. Their Needs
More than 200 entrepreneurs worldwide share their views on future economic growth, and to what extent the legal and social environments they operate in are conducive to doing business.
The Virtual Doctor: How Data Networks Are Extending the Reach of Medical Care in the Digital Age
Forbes Insights examines the future of telemedicine and the need for a reliable, high-performance network in an era when this may become "the core methodology of healthcare delivery."
The Eureka Moment: Location Intelligence and Competitive Insight
Through interviews and five case studies, Forbes Insights examines the competitive advantage to be gained by supplementing business intelligence with location intelligence.
Using Thought Leadership to Grow: How to Execute Go-to-Market Programs That Generate Measurable Top-Line Growth With Education, Ideas and Insights
This paper outlines how your organization can create thought leadership programs that immediately drive top-line growth by generating more quality customer responses, meetings, referrals, profiles and conversations.
The Growth CMO: Personas and Potential
A survey of more than 300 CMOs and senior marketing executives around the world provides data that depicts a portrait of the CMO, and allows CMOs to be grouped into six distinct, revealing personas.
2015 BNP Paribas Individual Philanthropy Index—A Wealth of Choices: Complexities of Today's Philanthropy
Some 400 individuals with at least $5 million in investable assets in the U.S., Europe, Asia and the Middle East share their perspective on the wealth of choices available in causes, organizations and approaches, and how best to navigate that complexity. This data is distilled into an index of philanthropic commitment with a focus on innovation, promotion and measuring effectiveness.
Perception Versus Reality: Are You Getting Enough Value From Your Consultants?
Some 170 senior executives in the U.S. and U.K. share their views on their relationships with consulting firms, how to extract the most value from those relationships, and challenges for both consultancies and their clients in defining, achieving and measuring success in their projects.
Teradata 2015 Global Data-Driven Marketing Survey: Progressing Toward True Individualization
More than 1,500 marketing and communications executive around the world share their views of the fast-evolving state of data-driven marketing.
Forbes Insights and Turn Discuss The Role of Data-Driven Marketing Today
This is a Forbes Insights webinar exploring the rise of data-driven marketing and how organizations can capitalize on new technologies to drive business and better engage with their customers. The discussion includes commentary from Paul Alfieri, SVP of Marketing at Turn, Bruce Rogers, Chief Insights Officer at Forbes Insights, and Kimberly Whitler, CMO at David’s Bridal and Assistant Professor at the University of Virginia’s Darden School of Business.
The Digital Generation Goes to College: Networks for Connected Learning Are Transforming How and Where Students Learn
Forbes Insights examines the digitization of student life and academic institutions' near-insatiable need for ever-expanding bandwidth in a reliable, high-performance network.
Forbes Insights and Sitecore Discuss Technology Strategies for Attracting and Keeping Customers
This is a Forbes Insights webinar exploring the strategies and tools executives are using to develop richer marketing experiences for their customers. The discussion includes commentary from Mark Floisand, VP of Product Marketing at Sitecore, Bruce Rogers, Chief Insights Officer at Forbes Insights, and Kasia Moreno, Editorial Director at Forbes Insights.
No More Wasted Energy: The Power of Energy Intelligence Software
Forbes Insights examines the compelling need of enterprises to manage their energy costs, the hurdles that complicate this task and how energy intelligence software can address this demand.
Customer Engagement: Best of the Best
These brief case studies examine how six innovative companies deploy technology and best practices to truly engage their customers.
Data Driven and Digitally Savvy: The Rise of the New Marketing Organization
More than 300 senior executives share their perceptions of data-driven marketing, the impact on t heir organizations, who should lead and the role of technology.
Modern Customer Service: Are You Outpacing Your Executive Peers?
More than 400 customer service executives reveal their goals, their pain points, their use of various channels and knowledge management tools, and the obstacles to success.
The View From the Top: CEOs see a powerful future for the CFO. Are CFOs ready for the challenge?
Almost 200 senior executives in the Asia Pacific region share their views on the future role of the CFO, and whether CFOs are prepared to step up to that more strategic function.
Tooling Up for Collaboration: Virtual Meetings That Drive Business Results
Forbes Insights examines the key role of collaboration in value creation and the need for reliable, intuitive collaboration tools for today's complex, fluid and geographically dispersed teams.
How Predictive Analytics Helps Cox Communications Tune in to Customers
This brief case study examines Cox Communications' successful use of predictive analytics to anticipate which customers are most likely to respond to particular offers.
Data-Driven Insights Are Only Part of the Journey: Today's Best CMOs Take Action
Almost 300 senior executives around the world share their views on how marketing can be most improved through use of data and the value of machine learning.
Forbes Insights and Oracle Discuss What 300+ VPs Say about Modernizing Customer Service
This is a Forbes Insights webinar exploring the latest executive perceptions on customer service trends.
Trusted Relationships Through Analytics and Experience: Five Key Insights
A midpoint snapshot of results from an ongoing survey of more than 300 senior marketing executives, exploring the topic of building trusted relationships through analytics and experience.
Making the Change: Planning, Executing and Measuring Successful Business Transformation
More than 500 senior executives around the world share their views on the need for business transformation, how to execute a successful transformation and how to overcome the challenges entailed.
The Road to Innovation Is Paved With Information Technology: How Business Leaders Are Changing the Rules of Corporate Success
More than 300 senior executives from across the globe share their perspective on the role IT is playing in driving innovation for their organizations.
The Big Bang: How the Cloud Is Changing Resilience in the Expanding Universe of Digital Data
Forbes Insights examines how the explosion of digital data, as well as the increasing reliance on digital data to run nearly every business system, has complicated the task of ensuring business resiliency.
Boost Innovation With Video Communications: 8 Ways to Build Your Business Advantage
Forbes Insights looks at how the availability of relatively low-cost, high-quality, easy-to-use video collaboration technology is just starting to have a potentially huge impact on innovation, productivity and critical business processes.
Looking for a Digital Transformation? Start with Paper
This brief case study examines how Lexmark—which is transforming from a hardware manufacturer to a provider of business solutions—undertook its own digital transformation by automating the most paper-intensive processes.
Business Transformation and the Regulatory Environment
More than 900 senior executives based in the U.S. share their perspective on the challenges and opportunities of business transformations triggered by the regulatory environment.
Business Transformation: People. Process. Results.
More than 900 senior executives based in the U.S. share their thoughts on business transformation and the importance of a formal transformation process.
From Burden to Competitive Advantage: Regulatory Change and Transformation in Financial Services
More than 900 senior executives based in the U.S. shed light on the challenges and opportunities of business transformations triggered by regulatory demands on financial services.
Football Stadiums of the Future: The Tech-Enhanced Experience
Forbes Insights takes a look at the next generation of stadiums and how a robust, high-performance communications infrastructure is becoming integral to their success.
The Enterprise Digital Advantage: Capitalizing on Revolutionary New Business Models
Executives and experts share advice on how to transition to the digital age by disrupting your own revenue model in a way that gains your business long-term advantage.
Innovative Connections: Where the Cloud Meets Fiber to Drive Business Growth and Opportunity
Forbes Insights examines the trend toward innovation districts, which blend entrepreneurs, educational institutions and 21st-century infrastructure.
Using Social Media to Improve Customer Loyalty
This brief case study examines T-Mobile's highly successful effort to improve customer loyalty via social media.
Ancient Civilization Opts for Modern Water Services
This brief case study examines how Italian water utility Publiacqua is using data analytics to better manage its workforce, deliver near instantaneous business insights and improve its customer service.
Mercedes-AMG: A Showcase for Real-Time Business Decisions
This brief case study examines how Mercedes-AMG is using real-time data to improve everything from back-office systems to product development and manufacturing.
Analytics Paves the Way for Better Government
This brief case study examines the State of Indiana's efforts to become a leader among governments in data-driven decision making.
Customers for Life: Technology Strategies for Attracting and Keeping Customers
More than 300 senior executives share their views on strategies for keeping customers for life, and the challenges—both organizational and technological—that can prevent this goal from getting the priority it deserves.
The Race Is On: Keeping Pace With Consumer Goods Leaders in Digital Marketing and Technology
One hundred twenty-five global consumer goods executives share their perspective on digital marketing technologies, the benefits they can provide and the challenges that remain in maximizing those advantages.
Culture of Quality: Accelerating Growth and Performance in the Enterprise
Almost 2,300 senior executives and quality professionals around the globe share their thoughts on what it takes to build and sustain a truly effective culture of quality, as well as the business advantages gained through a pervasive focus on quality.
Setting the Course for Growth: CEO Perspectives
Four hundred U.S.-based CEOs share their views on their increasing confidence in future growth, enhancing efficiency, staying relevant and the need to transform their companies.
Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line
Five leading CMOs who have wrestled with the problem of silos within the marketing department provide real-world insights and solutions.
Financial Marketing in Transition: Are You on the Right Track?
A survey of 10,000 senior marketing executives in 92 countries across all industries—as well as in-depth discussions with senior financial marketers—sheds light on the wave of change sweeping through financial marketing.
Transformational Change: What Works—and What Can Doom the Initiative
More than 100 senior executives based in the U.S. share their views on the factors necessary for successful transformation and the type of leadership best suited to navigate disruptive change.
Retail’s New Imperative: Supply Chain Optimization as a Growth Strategy
More than 400 retail CEOs across eight international markets shed light on the new age of retail disruption driven by the convergence of technology and multiple channels, and its implications for shifting business models.
Insights From C-level and Business Unit Leaders
More than 100 executives based in the United States share their perspectives on extracting value from big data, the stages of consumer engagement and getting C-suite buy-in for innovation.
Future Role of Audit: A More Insightful
Audit for a More Complex World
This research study explores the future role of audit from the perspectives of the audit profession’s stakeholders, incorporating feedback from hundreds of global stakeholders, including management, board members, academics and investors.
Fallout: The Reputational Impact of IT Risk
Ten experts and senior executives interviewed in depth by Forbes Insights illuminate data gathered for IBM on the long-lasting impact data breaches and other IT problems can have on a company's reputation and brand value.
U.S. Energy Outlook 2014: Prices and Profitability on the Rise
More than 100 senior middle market energy executives based in the United States share their mostly bullish views on prospects for the industry.
Behind the Staying Power of Wealth Creation in Europe:
Family, Long-Lived and Long-Term-Oriented
This study examines wealth creation in Europe and the longevity of its fortunes over the last quarter-century, based on analysis of Forbes Billionaires data collected over the last 25 years, as well as data from Rich Lists created by Forbes European local language editions. The report is also based on interviews with European industralists and experts on wealth creation.
Business Transformation and the Corporate Agenda
More than 900 senior executives based in the U.S. reveal the types of business transformations they are undertaking, the factors that have triggered them and how they approach the strategy an execution of a transformation.
2014 BNP Paribas Individual Philanthropy Index—Philanthropic Journeys: The Importance of Timing
More than 400 individuals with at least $5 million in investable assets in the U.S., Europe, Asia and the Midle East share their perspective on their own philanthropic journeys and on the urgency of the current need for philanthropy. This data is distilled into an index of philanthropic commitment with a focus on innovation, promotion and measuring effectiveness.
The Connected Marketer: How Apps Are Engaging Customers, Partners and Employees
More than 300 senior marketers based around the world share their views on the golden opportunities presented by mobile apps as well as the challenges entailed in deploying them effectively.
Middle Market Commercial Real Estate Outlook: In a Mixed Market, Opportunism Prevails
More than 200 senior middle market commercial real estate executives based in the United States share their views on what lies ahead for the industry.
Housewares Outlook: Growth Amid Challenging Conditions
More than 150 senior middle market housewares executives based in the United States share their mostly upbeat perspective on prospects for the industry.
The Outlook for Private Companies
More than 150 private company executives based in the U.S. share their views on the prospects for growth, the notion of going public, and the pros and cons of running a private company, updating a similar study conducted six months prior.
Retail Outlook: The Holidays and 2014
More than 200 senior middle market retail executives based in the United States share their mostly upbeat perspective on prospects for the industry.
Collaborating in the Cloud: Leaders in Today's Collaborative Revolution Report Significant Benefits From a Cloud-Based Approach
More than 500 senior executives across the globe in a range of industries share their perspective on the use of cloud-based tools to further collaboration and accelerate business results.
A Comet Hits Planet Health Care: How the Affordable Care Act Changes an Employer’s World
Interviews with 15 nationally respected experts on health care with varying perspectives help elucidate how the Affordable Care Act will affect your business.
The Customer Experience: Priority One for CMOs
More than 300 senior executives based in the United States share their perspective on the evolving role of marketing in a world where the customer is king.
The Big Potential of Big Data: A Field Guide for CMOs
More than 200 senior marketers based in the United States share their views on the success of their marketing initiatives, their use of big data, and both the benefits and challenges of using big data, including the growing importance of artificial intelligence.
The Promise of Privacy: Respecting Consumers' Limits While Realizing the Marketing Benefits of Big Data
More than 300 individuals based in the United States—in three interrelated surveys (B2B and B2C customers as well as executives who sell to those segments)—share their perspective on privacy and data-driven marketing.
Protecting Your Passion: Cyber Risk and Small Business
Entrepreneurs of very small businesses in seven countries discuss how they manage Internet security and data protection, as well as their concerns about the adequacy of their safeguards.
Clearing the Roadblocks to Cloud Computing
More than 250 senior middle market executives based in the United States share their views on cloud computing services.
Alleviating Global Poverty: Catalysts of Change
Following up on the lessons of the Forbes 400 Summit on Philanthropy, Credit Suisse and Forbes Insights conducted a global survey of 317 people with investable assets of $1 million or more regarding their views on alleviating global poverty, as well as their personal philanthropic attitudes and practices.
Transportation Outlook: Adapt to the New Normal
in Energy Prices
More than 200 executives in the aerospace/airline, maritime, trucking and rail industries, based in the United States, share insights into their views and strategies as well as the prospects for their industry.
Matching Internal Audit Talent to Organizational Needs: Key Findings From the Global Internal Audit Survey 2013
More than 500 chief audit executives and audit committee members across the globe share their perspective on internal audit's shifting—and broadening—mandate as well as the skills and competencies needed to fulfill that mandate.
The Connected Executive: Mobilizing the Path to Purchase
More than 500 senior executives based in the United States shed light on how decision makers are using their mobile devices both inside and outside the office—on the path to purchase—to obtain information, conduct research and buy products and services for their organizations.
The Sharp Side of Risk: Understanding, Anticipating and Managing Business Risk
More than 400 U.S.-based executives in four industries—banking and financial services, real estate, healthcare and construction—shed light on their approach to risk management and whether it's aligned with growth strategies.
Private Company Outlook 2013: Leading the Way to Recovery
More than 450 private company executives based in the U.S. share their views on the prospects for growth, the headwinds created by overregulation and taxes, and the pros and cons of running a private company.
Insurance Megatrends: What's Driving Insurance Costs?
This report on macroeconomic trends impacting the commercial casualty insurance market in the U.S. was developed by Forbes Insights in conjunction with AIG. Its conclusions are based on independent economic research and conversations with over a dozen industry experts, analysts and participants.
U.S. Healthcare Outlook:
Strong Performance Amid Healthy Capital Investment
More than 300 senior healthcare executives in small and midsize companies share their views on the state of the U.S. healthcare industry, the Affordable Care Act and prospects for their own firms.
BNP Paribas Individual Philanthropy Index:
Measuring Commitment in Europe, Asia, Middle East
More than 300 individuals with at least $5 million in investable assets in these three regions share their thoughts on their own philanthropic efforts, with a focus on innovation, promotion and measuring effectiveness. This data is distilled into a groundbreaking index of philanthropic commitment.
Emerging Markets: Joining the Global Ranks of Wealth Creators—Africa, Central & Eastern Europe, Middle East
A study of 250 of the biggest fortunes in 22 countries in these up-and-coming regions. The report is also based on interviews with billionaires from these emerging markets, as well as editors of Forbes international local language editions, and Forbes and Forbes.com wealth analysts.
The Talent Imperative:
The Essential—and Overlooked—Ingredient for Corporate Growth
More than 300 senior executives from private companies share their perspectives on talent strategies. The research reveals that executives understand that critical talent is essential to their growth strategies, yet only a small minority say their talent strategies and growth strategies are closely aligned, creating potentially severe talent risks down the road.
All That Matters: Outside Consultants and a Results-Based Model
More than 300 senior executives, mostly based in North America, share their views on the use of outside consultants and the pros and cons of a fixed-fee, results-based model versus hourly or monthly compensation.
Women in Senior Management: Setting the Stage for Growth
More than 6,500 business leaders across the globe share their views on the shift in the number of women at the top of the business world.
Are Boards in the Eurozone?
Fifty-eight senior executives share their perspectives on their companies' Eurozone exposures and risk mitigation.
2012 Board of Directors Survey:
Stay in Balance
Gartner and Forbes Insights’ second annual study of board directors surveyed a sample of 175 board directors – 50 at organizations with revenues of more than $250 million — regarding their perceptions of the key business issues facing their organizations. Although the business outlook is confusing, the results indicate that board directors are still willing to invest in growth and especially IT.
IFRS in the US:
The Investor's Perspective
A survey of 493 U.S.-based investors with a combined $2.3 trillion (at least) under management sheds light on investor perceptions of the prospect that the U.S. will adopt global accounting standards.
Going Native: How Marketers Are Reinventing
the Online Video Advertising Experience
One hundred thirty-six U.S. marketing executives share their perspective on “native advertising,” the convergence between original brand video content and new approaches to distribution that ensure an ad matches the look and feel of a website.
Taking Stock in Tough Times:
U.S. Retail Sector Outlook
Two hundred sixty-nine senior executives at middle market retail companies share their views on the state of the U.S. economy and the outlook for the retail industry, as well as their expectations for the 2012 holiday season.
The New Rules of Engagement:
Measuring the Power of Social Currency
Two hundred fifty marketing executives and 2,000 consumers in the U.S. share their views and attitudes about brand engagement and social media, revealing several disconnects between marketers and consumers.
Next-Generation Philanthropy:
Changing the World
Following up on the lessons of the Forbes 400 Summit on Philanthropy, Credit Suisse and Forbes Insights conducted a global survey of 264 people with investable assets of $1 million or more to further understand giving patterns and challenges.
Harnessing Innovation to Jumpstart Growth:
Lessons from Middle Market Companies
A study of 313 executives from middle market companies compares their approaches to innovation. The research reveals that middle market companies are decidedly innovation-focused, with three out of five executives saying that their business strategies are constantly evolving. The study also shows that innovation boosts the bottom line, and that innovation correlates with confidence about the U.S. economy.
Focus on Facebook: American Pulse Survey, July 2012
Almost 3,700 consumers share their feelings about Facebook and their thoughts on the future of this leviathan of social media.
Aftershock:
Adjusting to the New World of Risk Management
Nearly 200 U.S. executives in a range of industries share their concerns and insights on managing risk in a highly volatile and increasingly complex environment.
2012 U.S. Capital Goods and Equipment Financing Outlook:
A Focus on Essential Acquisitions
Almost 300 executives at middle market companies in a range of industries share their perspective on their equipment purchasing decisions, leasing versus buying, and vendor financing.
Physician Payment Sunshine Act:
Physicians and Life Sciences Companies Coming to Terms With Transparency?
Over 100 U.S. physicians and more than 200 life sciences executives around the world share their opinions and concerns about the move toward greater transparency in health care delivery.
Innovation Beyond the Four Walls:
Breaking Down Innovation Barriers
More than 300 executives in the U.S. and Europe share their perspectives on fostering innovation by breaking down the traditional organization’s four walls via social media, virtual communication and novel tactics.
Getting From Volume to Value in Health Care:
Balancing Challenges & Opportunities
More than 200 senior executives at U.S. hospitals and health systems share their thoughts on the impending health care transition to value-based purchasing (VBP).
Inspired for Growth: Lessons From Middle Market Companies
More than 300 senior executives at middle market companies share their insights on achieving, sustaining and managing growth, on the importance of focusing on customers and employees, and their concerns about healthcare regulation.
The @Work State of Mind Project:
Engaging the Most Engaged
More than 500 executives in the U.S. and Europe share their thoughts and feelings about round-the-clock, all-device messaging and the vaporization of boundaries between work and personal time.
Global Wealth and Family Ties:
A Worldwide Study of How Fortunes Are Founded, Managed and Passed On
A study of the 1,253 biggest fortunes in 12 countries from the perspective of family involvement in running the business. The research reveals whether fortunes run individually or with family members tend to grow faster, and what factors are decisive in whether relatives are involved in running the business.
Exploring the Cloud:
A Global Study of Governments’ Adoption of Cloud
Some 430 public-sector executives in 10 countries share their cloud computing expectations and strategies, the perceieved benefits and challenges of such IT environments, and their insights on how governments around the world are adopting cloud.
2012 Special Report: Luxury Automotive Outlook
Featuring the Forbes Insights Luxury Car Buzz Index
Some 150,000 consumer interviews—a full year’s worth of data—as well as interviews with chief marketers and general managers shed light on the direction of the tumultuous luxury car market.
2012 U.S. Energy Sector Outlook: Majority of Executives See Energy Independence Achievable Within 15 Years, With Nearly Half Citing Natural Gas as the Most Crucial Fuel
More than a hundred executives at middle market energy companies share their perspective on prospects for the energy industry, the feasibility of U.S. energy independence, and their concerns about a looming oil shock, regulation and opposition to fracking.
Diversity & Inclusion: Unlocking Global Potential
Global Diversity Rankings by Country, Sector and Occupation
A unique global ranking model provides a first-of-its-kind statistical comparison of employee diversity across 50 countries, 14 industrial sectors and nine occupational categories.
Nurturing Europe’s Spirit of Enterprise: How Entrepreneurial Executives Mobilize Organizations to Innovate
A survey of 1,245 executives across Europe provides the raw material for an analysis of five personality types and their impact on innovation.
Corporate Philanthropy
The New Paradigm: Volunteerism. Competence. Results.
More than 300 senior executives at large companies around the world share their thoughts on the evolving shape of corporate philanthropy, social innovation, volunteerism, and the business case for CSR.
Middle Market M&A Outlook
Four hundred thirty-two senior executives at middle market companies share their thoughts on the state of the mergers and acquisitions market, M&A as a tool for growth, and other growth strategies.
Socializing Your Brand:
A Brand’s Guide to Socialbilty
More than 1,800 senior executives from high-revenue companies share their insights as they struggle to find the sweet spot with social media.
Affluent Consumers Plan to Spend $1,000-Plus During the 2011 Holiday Season
Affluent consumers are planning to spend close to $1,850 during the 2011 holiday season—an increase of 2% over 2010 and 5% over 2009—with $1,100 earmarked for gifts for family, friends and other loved ones.
Clarity in the Cloud:
A Global Study of the Business Adoption of Cloud
More than 900 executives worldwide share their viewpoint on the rate of adoption of Cloud by the private sector, its strategic benefits, and the likely transformation of business models.
Retail Finance Outlook 2011: Retailers Generally Pessimistic About the U.S. Economy; Cautiously Optimistic About Their Own Future
One hundred executives at middle market retail companies share their perspective on the state of the U.S. economy and prospects for the retail industry, as well as the future of their own companies.
Language Study: Reducing the Impact of Language Barriers
In global, multicultural organizations, simply expecting all employees to speak one common language, such as English, marginalizes the potential impact of international talent and leaves monolingual staff ill-equipped to help the organization compete effectively in a globalized environment.
Technology Channel Outlook:
Are SMBs Ready to Embrace Managed Services?
More than 100 value-added resellers (VARs) who serve small- and middle-market (SMB) companies share their insights about the impact of managed services on the reseller channel.
Global CXO Outlook:
Growth Strategies for 2012 and Beyond
More than 300 C-level executives at the world’s largest enterprises share their approaches to strategic innovation, sustainable development, and emerging market growth.
Global Diversity and Inclusion:
Fostering Innovation Through a Diverse Workforce
For many of the world’s largest companies, diversity is a key driver of innovation and a critical component of being successful on a global scale.
Driving Global Wealth:
Mapping Ultra High Net Worth Individuals Around the Globe
This study examines the attitudes characteristics of ultra high net worth individuals in a dozen global markets.
Bringing 20/20 Foresight to Marketing
In a business environment increasingly dominated by metrics, measurements, and data-driven decisions, marketing executives need a clearer picture of their customers.
Talent Edge 2020:
Building the Recovery Together
The second study in the Talent Edge 2020 series examines employee attitudes and reveals trends that can shape the talent market in the coming decade.
Marketing to the New Chinese Consumer
The Chinese are going shopping, and brand marketers want their share. But the unique dynamics of the marketplace present challenges as serious as the market is large.
FD/Forbes Insights Strategic Initiatives
Adapting Corporate Strategy to the Changing Economy
In the post-crisis economy, U.S. business leaders are approaching their companies’ most strategic initiatives with more caution than ever before.
Look Before You Leap:
Managing Risk in Global Investments
As North American companies continue to explore growth opportunities abroad, most notably in emerging markets, compliance and integrity risks appear to be rising sharply.
2011 Global Aerospace Outlook:
Challenges of an Ever-Changing Industry
The airline industry is trying to keep its balance against fluctuating fuel costs, a desire to boost efficiency, and a marketplace that is forcing many into consolidation.
The Untethered Executive:
Business Information in the Age of Mobility
As smartphones and mobile devices become the constant digital companions of senior executives, they’re changing how the C-suite locates and filters business information.
Video in the C-Suite:
Executives Embrace the Non-Text Web
When they’re looking for work-related information, senior executives are engaging more with online video, and they are taking action based on what they watch.
2010 Pension Risk Survey:
U.S. Executive Views
Pension plan sponsors in the U.S. are seeking more effective management of pension risks through better investment and funding strategies and implementation.
Small and Medium-Sized Enterprises:
Rebuilding a Foundation for Post-Recovery Growth
A comprehensive survey of more than 1,700 SMEs in six countries examines their prospects for growth and access to capital in the post-recession economy.
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